One Purpose. One Team.

Justin Spaulding is an entrepreneur, businessman, author, CEO of Prime Painters, Co-Founder of SG Realty, Co-Founder of Mixed Animal Veterinary Associates North America (MAVANA), Co-Founder of MyPetDoc.

Justin grew up as an athlete and became an NCAA All-American running back. After his quest for a professional roster spot ended, he wanted his athletic career to be a springboard into the next phase of his life. Keeping his athlete mindset, work ethic and mental toughness, Justin began building his sales skills immediately out of college and got involved in a leading direct sales company in 2012. Within 18 months he grew his sales team to the top 0.5% of the company. His early success allowed him to fund his future businesses.

Justin bought his first real estate investment in 2013. As of January 2021, he has completed more than $138,000,000 worth of real estate investment transactions. Justin has raised more than $31,000,000 of 3rd party investor funds - all of which have been successfully invested into cash flow producing property. He has successfully gone full cycle and exited from 3 portfolios and 8 properties. Most recently, in January 2021, he successfully raised $10,000,000 of investor equity for a $33,000,000; 218-unit purchase in Madison, Wisconsin and in June 2021 raised $8,000,000 of investor equity for a $28,000,000; 178-unit purchase in West Allis, WI.

Today, Justin is the CEO of Spaulding Group, an operating equity that operates 934 apartments, 3 medical buildings and multiple private equity investments from accredited individuals and high net worth family offices. Justin was also the CEO of Prime Painters, a residential, commercial and industrial painting company that he started in March of 2020.

In addition, Justin is the host of "The Justin Spaulding Show", a podcast and video series about entrepreneurship, real estate, money and personal finances, and author of "The Sure Thing - Build Wealth In Real Estate", which is his personal memoir.

Justin is an inductee of the University of Dubuque Athletic Hall of Fame.    

CJ Wessel is a hands-on leader in real estate management, development, property acquisition and disposition, and the firm's day-to-day portfolio operations in all asset classes. She brings over 20 years of proven success in effective management, market intelligence, and strategic strategies to exceed income and occupancy goals.

CJ is responsible for providing the leadership, management and vision necessary to ensure the company has the proper operational controls and systems in place to effectively grow the organization and to ensure financial strength and operating efficiency. Her expertise has been instrumental in implementing expense-reduction and revenue generation measures while building high performance teams through training and coaching.

CJ is a licensed Real Estate Broker in Wisconsin and holds a Graduate, REALTOR Institute (GRI) designation. She also earned her Certified Apartment Portfolio Supervisor (CAPS) designation through National Apartment Association.

April Larson is a Regional Property Manager at Spaulding Group with 15 years of experience in Property Management. April’s passion for real estate is apparent through her excellent communication skills and dedication to residents.

April holds her Real Estate license in Wisconsin, Illinois Residential Leasing Agent license and has her degree in Business Management.

Joe has six kids ranging in age from 18-31.  He also has two grandchildren that call him Popps because he too young to be called Grandpa.

Joe has lived in Monona for 32 years but grew up in the Green Bay area.

Joe was born in New Jersey and still has family there.  He spends a week every August on Long Beach Island and he does four day weekends in New York City and New Jersey a few times a year.

Joe has been a CPA for thirty-five years.

Joe’s favorite quote is “It is, what it is.”  It helps explain things that don’t make sense or are illogical.  Life is too short to seat the little things.

Joe’s personal motto is “work hard and play hard.” 

Joe’s hobbies are working out pretty much every day, watching sports, and on the weekends in the summer, out by his pool with family and friends.  He also enjoys hunting in the fall.

Joe’s first interaction with Spaulding Group was a few years ago when Spaulding bought all the properties owned by one of my clients, Midland Builders.  CJ, Spaulding Group’s COO, had worked with Joe some time ago at Hovde.  CJ contacted Joe about the opportunity of a Director of Accounting at Spaulding Group and the rest is history.